CBN Friday Special丨A crave for knowledge: How China’s online platforms put price tag on content

the increased protection of intellectual property. A built-in payment platform is installed in all major pay-for-knowledge platforms. With a click on the phone, all payments are routed through Alipay or WeChat Pay - the two dominant forms of mobile payment in China - all within seconds.

R: And the pandemic also gives a major push for the development of paying-for-knowledge platforms, as our work and life switched online. Platforms attract users by providing knowledge and knowhow of the disease and prevention. For instance, Ximalaya, one of China's major podcasting apps, has put dozens of free Covid-featuring programs on the shelf including stay-at-home disease prevention, first-aid measures, and updates. Industry research data show that 63 percent of user have paid for knowledge during the pandemic, with over 90 percent of them being satisfied with what they have purchased.

S: But more importantly, the growing awareness of intellectual property (IP) among Chinese people has greatly contributed to the rise of these platforms. In a country once plagued by rampant piracy, the thriving industry has much to thank the government for its efforts to protect intellectual property. China has become a veritable powerhouse of IP since 2013, ranking first in the world in patent applications for inventions for three consecutive years, and first in trademark applications for 12 consecutive years. As we become more aware of the importance of protecting IP, we also become more willing to pay for knowledge, which is also a kind of intellectual property.

R: All these factors we talked about have led to the booming of the knowledge-based economy. For example, China's biggest online question-and-answer website, Zhihu, posted its total revenue reached nearly 3000 million yuan in 2021, a growth of 119 percent from 2020. Its growth came from increased monthly active users and business diversification. Average monthly active users reached 103 million in the fourth quarter of 2021, a growth of 36% over the fourth quarter of 2020.

S: Another popular platform Ximalaya enables users to share voices and personal radio stations. The majority of paying customers on Ximalaya belong to the younger generation. It’s estimated that in 2018, more than 80% of Ximalaya users were aged 35 or under. Though a huge chunk of content on Ximalaya is actually free, there seems to be no lack of people who are willing to pay for the educational content on it. For example, Ximalaya produced a paid series that helps deal with personalities and feelings.The top-selling paid podcast on Ximalaya raked in millions of listens. The platform posted a 5.86 billion yuan revenue in 2021, among which nearly 3 billion were from paid subions, up 49 percent year-on-year.

R: There's no doubt that more and more readers are willing to pay for knowledge. However, a debate about how to keep the balance between content providers and consumers has drawn public attention. Recently, the Chinese Academy of Sciences (CAS), China’s top research organisation, announced that it will suspend the use of the country’s biggest online academic database CNKI because of its hefty annual subion fee.

The database has long been criticised for its monolithic status and expensive subion fees. According to the CAS, In 2021, its total cost for using the CNKI database reached 10 million yuan, which accounted for a ‘giant’ part of CAS’ subion resources. Over the past decade, at least six Chinese universities have suspended the use of CNKI because of the rapid rise in fees.

S: CNKI has a track record of publishing without authorization. Zhao Dexin, an 89-year-old retired professor, began his campaign against CNKI in 2019 when he discovered CNKI had collected more than 100 academic papers he had written into its database without his authorization. He won, after two years of legal battle, and a court ordered CNKI to fork out more than 700,000 yuan in compensation to Zhao. CNKI also issued Zhao an apology, which is still displayed on its homepage.

R: While we appreciate the value of knowledge and open our wallets for it, it's also important for the platforms to be regulated against malpractice. It's understandable for businesses to pursue profits, but at the same time, our rights need to be protected.

S: Yes, you’re right. I hope that we can acquire knowledge online with reasonable and affordable prices. That’a all for today, see you next time. Enjoy the holidays and don’t forget to “knowledge up”!

今天的你，还在为卷不动而emo吗？还在被情绪的情绪所裹挟吗？在内卷和情绪筑起的重重高墙当中，科学Store的故事早就继续。

近些年来，科学Store是如何带进“有志当中学生”的心头好？

有原始数据表明，消除时代附加在都市成年人脸上的情绪是科学Store的商业性逻辑。2020年，东亚该软件学习浏览器以80后和90后都以，主要栖息于在三线和二线和城市; 86.1%的浏览器同月收益在5000-25000元之间，他们是科学Store的潜在消费者。由此可见，成年人越来越推崇科学Store这种新潮的与世隔绝形式。理其所很简单：上下班长途跋涉时间总长，职场压力大，科学Store该平台可以提供碎片化时间桥段下的学习细节，方式让为自己充电，极大消除了职场情绪。

其次，流感府第家，让科学Store该平台随之而来一波快速发展。针对府第与世隔绝、名曰与世隔绝的新需求，不少科学Store该平台上架一系列举措，以众多和积累浏览器，并在传递最新流感消息、普及流感防控科学等方面贡献了正能量。喜马拉雅山编解码器该平台在预防总长期上线了几十档流感专题环节，包含流感资讯、防科普、播客心声、儿童防等。还有不少来自湖北的主播坚持日愈来愈环节，陪伴“听友”童年抗疫日子。“受益”该平台与多家同月出版社密切合作，将最新同月出版的流感防电子书该软件提供给浏览器iTunes阅读。蜻蜓FM编解码器该平台创设“战流感”专员公署，涵盖流感动态、科普科学等，并重新组建好当中大夫等该平台重启该软件社区维修服务社区活动……

前瞻产业研究院原始数据显示，预防总长期，有63.1%的浏览器出售过科学Store产品线，其当中主要以职场技能类细节都以;极限九成浏览器问到，对其出售的科学Store产品线比较满意或者比较满意。而从各大该平台的原始数据来看，在赠送会员、该软件专业课程等举措的激励下，预防总长期有愈来愈多浏览器投入了科学Store的怀抱：“受益”该平台该软件专员公署专业课程领取人数近50万，喜马拉雅山该平台社区活动筹划浏览器过亿次。

但科学Store之所以发端，愈来愈重要缘故是我国版权管控法理规定的得益于和人们版权精神的加强。2008年，东亚国务院发布《各地区科学产权战略大纲》，东亚的科学产权管控事业转至了迅速发展的下一阶段。截至2013年年底，东亚专利申请量已周内3年位居全球第一，商标申请量周内12年位居全球第一，重要著作权注册等创下历史历年，东亚已经带进名符其实的科学产权国。上半年到2020年，全国法院高院各类科学产权案件约到52万余件。科学产权不再只是阳春白雪，而是逐步融入跨国企业的采购和人们的与世隔绝当中。

近年来，针对互联网版权关键问题的法理、规定也逐步受益完善，科学细节采购方的产品线重要著作权益受益管控，人们对互联讨论区作品的版权精神不断大幅提高，日渐形成了互联网版权管控的社会氛围。

不仅如此，该软件科学Store行业的发端，也与互联网高效率的完善和普及不可否认。我国移动互联网基建不断优化升级，已经建起全球最大的 4G 网络。连带5G高效率的推广，下决心颠覆了人们同类型的简讯体验。提速与降费方针的制定不仅促进移动互联网终端设备流量的激增，也推动了移动终端设备的普及。

诚然，随着大家Store精神的提高，得益于了一大批“科学型”该平台。

东亚最大的该软件问答Facebook知乎，2021年总收益约29.993亿元，同比激增118.9%。2021年第四季度，同月平均为人所知浏览器约到1.033亿，同比激增36.4%。在编解码器该平台喜马拉雅山上，几乎Store客户都是年轻一代。据统计，2018年，80%以上的喜马拉雅山浏览器年龄在35岁或所列。尽管喜马拉雅山上的几乎细节是该软件的，但仍然有很多人乐意为科学买单。2021年，喜马拉雅山总营收增加一倍人民币58.6亿元。其当中订阅收益为29.9亿元，同比激增49.0%。

个体乐意为科学买单，但当占据资源的该平台发展为独占，也避免出现了许多关键问题。

据悉，一则“当上海交通大学停用东亚知网原始数据库”的消息引发网络热议。据报道，当上海交通大学无关工作人员确认这一消息有误，称缘故在于知网的订阅费用连年上涨，已经突破千万元人民币的大关。各地区市场监督管理管理局4同月25日在回复媒体讨论区留言时问到：已关注到各方面总结的知网被控独占关键问题，早就依法开展无关工作。

事实上，因分段过高、不合理涨关键问题，与知网延后密切合作的学术界机构并不是只有当上海交通大学一家。2016年1同月西南财金大学发布停用知网的通知，同年3同月北京大学也曾贴出即将停用知网的通知。据统计，2012年至2021年的10年间，至少有6所东亚初当中生发布公告延后适用知网，停用缘故均为知网涨过高，无法和学校约成适用协约。而知网以低廉甚至该软件的价格精选文章的不合时宜，也招致质疑。今年，年近九旬的当中南财金政法大学卸任名誉教授赵德馨锥状告知网强行精选其论文并分段，获赔70万元。

人民网已对华盛顿邮报，知网主打科学维修服务旗号却坚持“收益挂帅”，该调整了。该平台运转必然需要采购成本，这可以理解。但也不该以高收益激增、高资本回报为最高追求。驼毛出在驼脸上，不把驼拖垮是最起码的底线。公平交易的市场法则一旦损毁，那些损害公平的人称许也不会有好忧虑。只惦记着每篇论文卖多少钱、每家初当中生收多少钱是急功近利。

在维修服务读者上，除了知网，其他科学Store该平台也其所愈来愈显担当、多做贡献，在助力不断创新上抱有愈来愈多情怀、愈来愈高追求，如此方能行稳从容。

（欢迎大家提供异议和反馈，请联系主播李莹亮：liyl@21jingji.com）

Executive Editor: Sonia YU

Editor: LI Yanxia

Host: Stephanie LI

Writer: Stephanie LI, ZHANG Ran, CHEN Zihui, XIE Kaishan

Sound Editor: ZHANG Ran, CHEN Zihui

Graphic Designer: ZHENG Wenjing, LIAO Yuanni

Co-produced by 21st Century Business Herald Dept. of Overseas News & SFC Audio/Video Dept.

Presented by SFC

编委: 于晓娜

筹划、编者：李艳霞

播音员：李莹亮

撰稿：李莹亮、张然、陈梓慧、谢凯珊

编解码器制作：张然 、陈梓慧

设计：赵随和、廖苑妮

21世纪经济报道海外部 南财音视频部 重新组建制作

南方财金全媒体集团 出品

愈来愈多细节请iTunes21财金APP

。

南京牛皮癣医院哪家好
上海看皮肤病医院哪个好
三亚看男科到哪家好
兰州看白癜风去哪里
西安看银屑病哪个专科医院好
维生素d
挂号114
医药行业资讯
急诊科
小便刺痛